Born from a passion for India's rich textile traditions, Yubika By Saritha began as a dream to bridge the gap between traditional craftsmanship and contemporary fashion. What started during the challenging times of 2020 has grown into a beloved brand that celebrates the modern Indian woman.

We believe that traditional doesn't mean outdated. Our collections reimagine age-old fabrics and techniques in designs that speak to today's woman - whether she's a homemaker, a professional, or someone ready to take on the world.

Each piece in our collection tells a story - of skilled artisans, sustainable practices, and the timeless beauty of Indian textiles. From the patchwork sarees of Esha Kaa to the contemporary silhouettes of Avyanna, every creation is crafted with love and attention to detail.